Media -TIC Building


Media-TIC building

Francesco Ducato Project Architect


 Best Building of the year for the World Architecture Festival (WAF) 

Media-TIC on TV: Interviews to Enric Ruiz Geli and Francesco Ducato HERE

European Award for Steel Structures 2009

The Industrial Revolution and now the Digital Revolution. (Text already published at the World Building Directory)

Today, in the information age, architecture is a technology platform that consists of computer system connections and new materials.

This project has been commissioned by The Consortium of the Zona Franca CZFB and 22 @ of Barcelona.

22@ is an experimental district with a powerful, distributed and accessible, energy load. Part of the Districlima network, where new business values are intangible. We were extremely interested in this digital city model based on ICT (information and communication technology), with the idea of a city where what matters is knowledge, added value and patents, in short, where the objective is for your architecture to be in sync with your own values.

The building volume forms a cube of 44m x 44m x 37.82m high; the site is 3,572.45 m2 in which the basement occupies the entire area, while above ground the occupation is 54.20%.

In total, the Media-ICT has 16,000 m2 above ground and two floors below ground (7100 m2) with capacity for 200 parking spaces.

The building is divided so that the upper floors (from eighth to fourth) are rented for big companies, the second and third floor have small spaces for emergent companies and the first floor with the Cibernariun and an auditorium offers a course program oppen to all the city residents.

The ground floor does not have pillars; public space invades the building with 36m x 40m of free space. The lobby of the building can host exhibitions, workshops, events…

Our construction is built from the top and moves downwards, becoming transparent, anti-gravitational, and almost liquid at the bottom. Thus, its impact on the street is minimal, about 8% mass with respect to the 1500 m2 floor surface area.
Unlike most of the buildings, which consume huge amounts of energy, the Media-ICT is designed to be a great generator and optimizes energy use.

SIMULATION ENERGY: Thanks to the energy simulation of the building the demands of heat and cold are adjusted accordingly minimizing the dimensioning of installations.

ENCLOSED BUILDING: The façade, made of inflatable ETFE cushions oriented south, act as a variable sunscreen, opening in winter to gain solar energy, and closing in summer to protect and shade. In the south west façade, Nitrogen based fog is introduced in the cushions, that by increasing its particles greater opacity is produced, thereby protecting users.

MONITORING: Both the façades and offices have been equipped with multiple temperature sensors, humidity or pressure that collect exterior information to adjust the interior conditions.

Media-ICT targets and achieves:
1-20% CO2 reduction due to the use of District Cooling, clean energy.
2-10% CO2 reduction due to the photovoltaic roof.
3-55% CO2 reduction due to the dynamic ETFE sun filters.
4-10% CO2 reduction due to energy efficiency related to smart sensors.
Total 95% CO2 reduction, the Media-ICT is a NET building almost a net zero building.


Client: El Consorci de la Zona Franca, Ajuntament de Barcelona, 22@

Architecture: Cloud 9

Main Architect: Enric Ruiz-Geli

Project Architects in different periods: Javier P. Contonente, Francesco Ducato, Felix Fassbinder, Max Zinnecker

Collaborators: Veronica Mansilla, Patricio Levy Daniel, Corsi Rubén, Alonso Beatriz Mínguez, Cristina Guadalupe, André Macedo, Hale YoungBlood, Edouard Cabay

Structure: BOMA – Director: Agustí Obiol

Steel structure: Alicia Huguet

Underground structure: Santos Valladolid

Installations: PGI Grup – Director: David Tusset Dirección de Obra Daniel Orduña

Technical Architects: G3

Measurements and Budget follow up: Pilar Estrada y Felipe Rojas

Technical Direction: Directors: Josep María Forteza and Victor Forteza – Coordinator Manoli Vila, Martí Santana, Aleix Samperiz

Project Manager: CAST (PAMIAS) Angel Rotea, Hector Yuste, Juan Carlos Caballero

Builder: Dragados – Modul A (Underground) – Group Director: Lluis Renom, Building site Director: Javier Charry

SACYR – Modul B (Steel Structure) Group Director: Carles Siscart,  Building site Director: Raul Fernández

Dragados – Modul C (primary enclosures, finishes, installations and ETFE) Group Director: Lluis Renom, Building site Director: Julio Reillo

Photos: Iwan Baan; Lluis Ros